Shuman said one of the difficult things he finds he must do is to exceed customer expectation.

“You have to do that every time in every single thing you do,” Shuman said. “And if you have to, tell them you screwed up and how you will fix it and get over it. It’s often hard getting over the hump to exceed expectations.”

But Shuman said what is most important is integrity. “Integrity is the most important thing I feel that you have to get across to who you are dealing with,” he said. “At the end of day, it comes down to the integrity of people you are dealing with. It doesn’t matter what the documents say if a person doesn’t have that integrity.”

Shuman added that every single employee he has is there for a reason.

“And they have to have integrity to tell me the details so that I can pull a whole project together,” he said. “Anyone can hold the helm of the ship when the seas are calm,”

Shuman said. “Everybody has seen a business that anyone could run, but at some point, there will be a problem with the business and the CEO has to be able to lead through that.” Shuman said that with every project, there is something for which he needs to go out and become an expert.

“We are all in very different businesses, and we call them different things,” he said. “But if you look at what we say, a lot of the things are the same in running business. Regardless of the business and differences, it’s actually similar traits to run just about anything.”

To see the full article click here.  The article is courtesy of Reading Eagle.